Zappos.com was founded in 1999 with the vision that “one day, 30% of all retail transactions in the US will be online. People will buy from the company with the best service and the best selection, and finally: Zappos.com will be that online store”. But have they reached the vision? In my eyes they have!
I do a lot of shopping online, and there are a few things that I look for when ordering:
- How accurate are the descriptions of the product
- Have other customers commented on the product
- What options do they have for shipping the merchandise?
obviously the only way to measure if the descriptions are accurate is to do a purchase or two. But from my experience they are fairly accurate. I say fairly because they have been off by an inch or two on the shaft height on a couple of boots. That can in fact be a bit annoying when you expect the boot-shaft to reach the knee and instead it goes well below the knee. But other than that, I have no complaints.
Two of the best features they have are the ability to narrow your search, either by style, heel height, price or size. And you can use any combination of those to really get down to a detailed search.
The other good feature are the comments from other customers. You can tell others how you find sizing, looks and comfort, in addition to write a comment. I’ve found this very helpful and according to some size comments I have ordered either up or down a size and found that they fit perfect. So that’s a big thumbs up.
Shipping has been extraordinary. You can track you order, and I don’t think you could get them home any faster even I you drove down yourself to carry them home.
Zappos.com also has different departments for shoes. (Not only women, men and kids). They offer departments for couture, riding, running and outdoor. And as if that wasn’t enough they also has departments for clothing, accessories, housewares and beauty. I’m not going to get into those than saying that they have a very broad line. If you can’t find it in zappos.com, it’s probably not been made yet.
On the downside, they can get even better when it comes to measuring shaft heights. And although they carry a pretty wide selection of boot in size 12 and up, they can still get a better selection. The nicest and most fashionable boots still only go up to a size 10 (or on a few occasions a size 11). There are lots of woman out there with a size 12 or more, so there should absolutely be a great potential for making more money by offering an even larger selection of +12 size boots and other footwear.
So, zappos.com is my very own Never Never Land. A place where I can escape from reality for hours! Take a look for yourself and discover what I mean.
– V.
PS: Why don’t zappo.com become a trendsetter in boots that go over the knee for men!? They are certainly big enough to influence the market and the manufacturers.